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How Social Media FOMO Affects Us: The Role of Digital Comparison

Aug 9

3 min read

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What is FOMO?

FOMO, or the fear of missing out, is the worry you feel when you think you're missing out on something fun or important. It happens when you're afraid of not being part of exciting events, getting good deals, or connecting with others. This feeling gets worse with digital comparison, where we compare our lives to others online. social media FOMO can make you anxious about missing out on fun, money opportunities, or support from friends and family. It's like always wondering if everyone else is having a better time than you!


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Understanding Social Media FOMO

People with this kind of FOMO feel a strong need to stay connected and know what others are doing because they fear missing out on social events. This anxiety can come from not being part of a conversation or missing a party. Today, social media FOMO is linked to negative feelings and changes in behavior.

Technology has made social media FOMO worse, especially through platforms that constantly show updates and events. This leads to digital comparison, where people compare their own lives to the exciting lives of others they see online. Spending too much time on social media can make FOMO worse and even lead to bad internet habits.

Where Did FOMO Come From?

Patrick J. McGinnis in his article for the Harbus used this word. But the idea was first recognised by marketing strategist Dr. Dan Herman in 1996. He published the first scholarly article on this topic in 2000 in The Journal of Brand Management. Interesting, right?

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Effects of Social Media FOMO

Social media FOMO isn't just about social media; it also affects gaming, marketing, and investing. This term is widely used now and since there is a big change in how people talk and think it is widely applicable. Studies show that social media FOMO leads to worse mental health, including more anxiety and depression, and a lower overall quality of life.

What is Social Media FOMO?

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Did you know there are two kinds of anxiety? One type is genetic and stays with you throughout life, while the other is more temporary and often caused by things like digital comparison and social media FOMO.

The constant updates on social media can make social media FOMO worse. As people start comparing their lives to others who seem to be doing better. Whether it's missing out on a fun event or career opportunities, social media reminds us of what we're not a part of. Surveys show that many people of all ages feel this kind of FOMO, but millennials are especially affected.

Research shows that this temporary anxiety often comes from short times spent on social media. When we see ourselves as left out or disconnected, we start feeling social media FOMO, which makes us want to know more about what others are doing. In a 2012 survey, 83% of people said they felt overwhelmed by the huge amount of information available to them.

Managing Social Media FOMO

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Excited about all the amazing things happening on social media? Platforms like Facebook, Snapchat, and Instagram are major culprits in fueling this fear of missing out. It’s easy to get caught up in this trap. Seeing everyone else living their best lives can lead to feelings of anxiety, loneliness, and comparison.

To manage social media FOMO, it's important to understand that our self-esteem plays a big role in how much FOMO we feel. Staying grounded and remembering that what we see online isn’t always the full picture can help. Taking breaks from social media and focusing on real-life connections can also reduce the impact of social media FOMO on our mental health.

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